Power in Simplicity. NOTO is a natural, fluid in gender, multi-use cosmetic line that is packed with uncomplicated yet high performing natural & organic ingredients. The Aspiration to be well is something we hold dear, and believe it should be available for everyone. We also focus on inclusivity - customer reviewed real results - minimal editorial design - and a deep give back philosophy. Vegan & Cruelty free to boot. NOTO celebrates the authentic and diverse layers of what self expression and beauty can mean. We are a champion for ferocious courage in individuality with conscious living, cultivating a creative and mindful community.